The design conveys the fun, festive atmosphere of the event, while keeping the professional vibe. To achieve this, we added bright colors and various graphical elements around the page.
PROBLEM — SOLUTION
The festival lasts for a week, and there was a lot of content about the programme and all the activities and fun stuff that was going to happen. We needed to present the information not just in a beautiful way, but in a clear, readable way. It was important to let visitors find the information they need fast and get all the right messages.
To do this, we created a colour system that allowed us to achieve this clarity and make the page look beautiful and interesting at the same time.
Art Direction: Yulia Snitko, Vlad Orlov
Branding: Gala Nagorna
Design: Vicky Hladinets, Julia Tsukurova, Daria Maksimova, Valentina Sulima
Dev: Alexey Kalyuzhnyi, Victor Kolesnik, Dmirty Olefir
PM: Masha Ozerova